Practice, Practice, Pracice

When was the last time you practiced your presentation?

Some things come easier to some than others. Everyone has their own style and approach. The one constant among us all is that we can ALWAYS improve. Have you become complacent in your success. Have you begun to take your success for granted? A diamond does not come out of the earth in a finished form. This precious gem is refined after hours of grinding, cutting, and polishing. If your sales conversion rate is not where you desire, reassess your approach. Partner with your fellow mastermind members and rehearse your presentation. Reevaluate your presentation book..................you are using your presentation book RIGHT?!?!????? Mastermind Principle: Create a presentation book. Remember that you must provide the proof to potential clients. Don't tell, allow your proof/evidence to sell.

Here is a quick and effective way to update your presentation book: Interview a successful client. Ask them about their experience with you and their results. You will be surprised how much you did not know about how your service has effected your client. Offer them a free session in exchange for their interview, and get their permission to use the interview for promotional purposes. Post the interview on your website, blog, etc. Use the information that you discover from your client to repeat the process with others.

Get better each day at presenting and speaking to people about your business and services and you will see your revenues increase!

"If it doesn't make dollars, it doesn't make sense!"

The Power of NOW!

Often, in our push for success there are barriers and obstacles that lie in our path. As a coalition of professionals, our goal at the Fitness Mastermind Group is to overcome these challenges. Transforming limitations into opportunities, by taking a unique approach to marketing promoting our organizations. One of the most critical threats to success is not the opposition posed by external forces, but the challenges faced internally. When taking a more retrospective look at our respective businesses and ourselves, many find that the largest obstacle to success lies within. This self created, invisible competitor works against your efforts day and not preventing you from reaching the intended goal. This negative force takes many forms, PROCRASTINATION and FEAR, just to name a few. Your state of mind dictates your success. You are either comfortable with adopting failure or, as we are here at the FMG, unphased by mistakes and determined to reach your goal. To change your professional state, you must first change your mental state. CHANGE YOUR MIND TO CHANGE YOUR FUTURE! Do not paralyze your business or progress towards success by waiting for things to be perfect.................Guess what, THINGS WILL NEVER BE PERFECT!!!!!!!!!!!!!!!! Waiting only costs you something that you can never reclaim, no matter how much you are willing to pay...TIME. Each second and breath should be devoted to improving your organization. FMG Principle: DO it wrong, just do it! As a fellow perfectionist i understand the lure of delaying putting things into motion in order to ensure that conditions are "just right." But this philosophy can work against you as well. Waiting to become successful will deliver the opposite result. Work toward perfection, while maintain the realization that things will never be perfect. Put your efforts into motion and refine your approach along the way. You will find that most times, you are the only one that knows that something did not go according to plan. The mistakes that you make, or the unforeseen occurrences along the way will prove to be a great learning experience.

"If it doesn't make dollars, it doesn't make sense!"

Identifying Your Market

Who does your marketing target? Does it target anyone............maybe everyone?? With a concise understanding of your target market, you will find that your promotional efforts are more efficient and more effective. Once the target population as been defined, then you can begin to shape your message. It is imperative that the design of the promotional vehicle actually appeals to the intended receiver. The great thing about molding the message, is that you do not have to change the product. Every wonder what the difference was between a department store perfume that may be a few ounces, dressed up in pretty packaging, and sells for hundreds of dollars? Versus perfume that can be purchased in a drug store, has basic packaging, is 16 ounces, and may sell for $5? The answer is perception. Manufacturers manipulate consumers by creating a seemingly exclusive or scarcity environment for their product. I mean how much of a difference does it make to go from 3 blades to 4 on a razor? Individual markets can be penetrated by changing the perception formula. Whether your market consists of status seekers (who exhibit status through conspicuous consumption), innovators (who like to be the "first" or on the cutting edge), or cost conscious (who seek value for their money, and prioritize their purchases), perception generated through packaging and specified message delivery is critical. Know your market. Target accordingly. Remember that effective marketing is about manipulating the message and controlling perception. Fitness Mastermind Group principle: Market like a sniper rifle, not a shotgun!

"If it doesn't make dollars, it doesn't make sense!"