Big Ego = Small Profits

Has success spoiled you? Have you reached the point at which you feel that their is nothing else for you to learn? If so, you have reached the point of plateau. Just like that client you have that experienced such rapid weight loss in the beginning, and now finds it impossible to lose that last 5-10 lbs. Guess what happens when you stop moving, stop learning? YOU GET FAT! A swelled head leads to empty pockets. Information is power, and no matter where the information originates, if it based on sound principle, or more importantly WORKS, why not implement that information into you already successful business. I do not suggest that you listen to everything or everyone, but simply leave yourself open to the possibility of learning. I never read a fitness magazine thinking that the purpose of life is contained within, because I know for the most part that the routines and diets are the same from one edition to the next with a new name or packaging. But I proceed to read because of the possibility that just one minute detail or tidbit can be added to my marketing or fitness arsenal. I am not saying don't be skeptical, just be open. The best only want to get better!

"If it doesn't make dollars, it doesn't make sense!"

Patience? I don't know the meaning of the word!

Success is not a state that you can wait around for. Patience should only be exercised when working with children, the elderly, animals, and sometimes clients. But patience should never be the protocol when it comes to your business. Entrepreneurs do not have the luxury of being patient. Success can be fleeting and ever elusive. Granted, a farmer must allow time for a seed planted to grow and mature. But that farmer also wakes up at the crack of dawn to tend the fields and nurture that seed. In business one must be decisive, take risks, but most of all be doggedly determined to reach their goal.If you are being patient to start your new venture, write that book, or create your next marketing piece, then that thing you call patience, is more correctly translated as procrastination. Planning is nothing without action. Take action and be impatient in your business.

"If it doesn't make dollars, it doesn't make sense!"

Has Your Business Moved?

I am not referring to moving in the physical sense, at least not necessarily. But has your organization progressed to the next step that you have envisioned, or have you found a home in complacency? If your organization has not evolved, are you in the process of resolving this rut? To move toward your goal, you must remember to MOVE. Take the first step, then the next.

I have recently moved my family to a new home and as I begin to unpack, I have discovered............or should I say rediscovered marketing plans and promotions that have proven successful in the past. I have also found the evidence of marketing efforts that weren't as successful, but have spawned new ideas for ways to make these former "failures" (I prefer to call them learning experiences) effective today. Isn't it time that you began to explore your archives and activate marketing plans that were once our bread and butter? But don't only focus on those past success, take a fresh look at not so effective promotions and find ways to reconfigure them for application today.

Today & The Future

As you begin to formulate new marketing material, remember to use current topics and event to ensure your efforts resonate with potential customers. Here are a few obvious and not so obvious examples: Election, Economy, Gas Prices, Holidays, "New Movies," Day Light Savings Time, Sports Teams ("insert team name WINS and so do you!" or "insert team name LOSES and so can you!")..... Create interest and increase response rates.

"If it doesn't make dollars, it doesn't make sense!"