Be Clear

Clear Direction

Your path is guided by your goal. That path changes as your goals change. What is important is that you are clear on your goal. It is difficult to determine how to reach your goal, if you are unsure of the goal. Just as it is difficult to plan a journey if you are unsure of the destination. Are you toiling in limbo, without succinct goals to drive your efforts? Have you written down your goals or revisited your goals list to assess your progress? If your have yet to carefully detail your goals in writing, then this is your first course of action. Maintaining a tangible record of your goals will serve as a reminder and catalyst to drive you during the process of achievement. Periodically reviewing your goals sheet will enable you to determine your progress or lack their of.

Clear Understanding

As an entrepreneur in the service industry, you must have clear comprehension of what your business truly entails. Your business less about your products and or services, but about the consumer. Knowing your consumers on an individual basis will ensure success. Understanding each of your customers will allow you to customize their experience and maintain the business relationship with those that consume your products and services. This is critical as these consumers are the same individuals that will provide positive references for potential customers and future offerings from your organization. Placing your business before the customer is like placing the cart before the horse. Great products that lack an audience will not result into financial success. Forging your business to meet the desires of the buying public might change your idea of what your offering should be, but will produce a viable good that can improve your financial future.

One of the most important decisions that you have made as an investment toward your business future is joining the Fitness Mastermind Group. FMG members enjoy the benefits of the support of professionals and experts in the fitness industry, as well as cutting edge marketing techniques that improve their bottom line. The tools and tips provided by the FMG are not theories, but tried and true methods that, when applied, produce results. Stop thinking about taking action, and TAKE ACTION. Remember, if you are not serving your consumers, someone else will.

"If it doesn't make dollars, it doesn't make sense!"

No Such Thing as Equal Time

Equal Time?

Balance is a key to a successful business and way of life. But this does not mean that everything or everyone deserves equal amounts of your valuable time. The FMG strongly advocates that you value your family time and free time in relation to the time you devote to your business. This being the case, it is vital that you portion your work time effectively such that every moment imparts value, which translates to profit.

Here is a quick quiz for all of you enterprising entrepreneurs. Are all clients created equal? The answer is a resounding NO! Remember that 20% of your clients produce 80% of your revenues. This being the case, 80% of your time should be devoted to those valuable 20%. You may recall from previous FMG newsletters that I suggested firing some of your clients. Fire the customers that are late making payments, that your are not excited to work with, who complain, constantly have a "reason" for missing sessions (and thus don't expect to pay), or simply get on your nerves. SOUND FAMILIAR? More often than not these people are your 80%. By equally dividing your time among all of your clients, you are wasting 80% of your time. But, what's more think about the opportunities, or even more importantly the money, you are missing. Here is another question for you. Who are your highest value clients? Take the time to identify your dream customers.........lets call them your Elite 10. Be sure that this special group receives the most attention. Remember these clients are loyal, pay on time, provide referrals, and are a joy to work with. The bottom line is, not all customers are created equal.

"If it doesn't make dollars, it doesn't make sense!"