Has Your Business Moved?

I am not referring to moving in the physical sense, at least not necessarily. But has your organization progressed to the next step that you have envisioned, or have you found a home in complacency? If your organization has not evolved, are you in the process of resolving this rut? To move toward your goal, you must remember to MOVE. Take the first step, then the next.

I have recently moved my family to a new home and as I begin to unpack, I have discovered............or should I say rediscovered marketing plans and promotions that have proven successful in the past. I have also found the evidence of marketing efforts that weren't as successful, but have spawned new ideas for ways to make these former "failures" (I prefer to call them learning experiences) effective today. Isn't it time that you began to explore your archives and activate marketing plans that were once our bread and butter? But don't only focus on those past success, take a fresh look at not so effective promotions and find ways to reconfigure them for application today.

Today & The Future

As you begin to formulate new marketing material, remember to use current topics and event to ensure your efforts resonate with potential customers. Here are a few obvious and not so obvious examples: Election, Economy, Gas Prices, Holidays, "New Movies," Day Light Savings Time, Sports Teams ("insert team name WINS and so do you!" or "insert team name LOSES and so can you!")..... Create interest and increase response rates.

"If it doesn't make dollars, it doesn't make sense!"