The time has come again, the big rush of new clients. Its a phenomenon that I call the "Resolution Rush." This short, usually lucrative, period is great for the fitness industry. Hordes of holiday guilt laden individuals seek out fitness services and products, as they resolve to get in shape and improve their health. This is also the time that many fitness professionals drop the ball. Many are flooded with clients and customers to the point that they often feel that they cannot take on any more. BIG MISTAKE! Even if your training schedule is overbooked, take on more clients. Remember that now is the time to stockpile clients to reduce the chance of the dreaded "summer slow season." Filter new prospects into group sessions, create a waiting list, register everyone for your newsletter to market to them in the future. When there is a flood don't grab an umbrella, build a dam, grab buckets, save potential sales for the future.
But the even BIGGER MISTAKE that you are making right now is.............slowing your marketing efforts. You may have invested in your marketing during the holiday season to spark interest in your products and services and now that the new year has started, you have stopped. Keep in mind that yo will have greater financial resources to have a greater impact. But also remember that you must make those dollars count! As an FMG member it is critical that you remember you basic marketing tactics in order to generate profits forever.
"If it doesn't make dollars, it doesn't make sense!"
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