What's Old is New Again

In the quest to attract new clients, here's a novel idea........reacquire your old clients! If you are truly taking advantage of your extensive client list (which includes clients that you are not currently training), then clientele should never be a problem. Identify your premium clients and reconnect with them. Obviously they may have moved on after achieving their goals , (or they could have easily picked up their former habits) but they probably knows someone that is in dire need of your services. Remember, the seeds that we plant ourselves often produce the greatest fruit. Former clients are your best spokespeople let them tell others how great you are.
Here is a great strategy to reconnect with those long forgotten gold mines:

-Send an email inviting former clients in for a free check-up assessment
-Offer them a special personalized package that entices them to "Tighten up for the summer"
-Remind them to continue to read your newsletter for helpful hints and tips on staying in shape (ask for feedback on your newsletter as well, things that they feel might improve the newsletter)
-Inform them on specialized training that you offer that caters to their hobbies and interests

These simple steps and methods of personalized communication demonstrates that you have not forgotten about them, and that though they no longer train with you, that you are still interested in their fitness success. Sometimes you can find money right in your own pocket.......or client list, whatever the case may be.

"If it doesn't make dollars, it doesn't make sense!"