Living Green: Protecting Your Financial Environment

Financial success in any business is dependent on the surrounding environment. Factors such as competition, consumer demand, and the economy (particularly more recently) all have an impact on your business. In order to leverage these factors and tip the scales in your favor, it is important that you utilize sounds strategies to manipulate the environment. Promotion, positioning, and products/service offerings can make or break your organization, and that's even before you can even begin to think about price. Living green means creating an environment in which you can earn more, and do so more efficiently.

You have heard me or a number of occasions stress the importance of worth over price. Pricing can cripple your success, whereas worth can cause your profits to explode. The question is are you brave enough to charge what you are worth? ...........Let's back up, better yet, do you know what you/your time is worth? Are you simply setting a price without regard to whether that price point reflect the value of the offering? As a rule, your "pricing" should be established as merely a fraction of the value imparted. In fitness I always make the statement, "Million dollar service, at a fraction of the price." By maintaining such a mantra when considering the level of service or product that your provide to consumers, one is more able and confident to charge a price commensurate with the value. I know you are saying "everyone can not afford the price that I charge," and you are absolutely right. Just as everyone can not afford to buy a private jet or rent out a island. It is at this juncture that you must determine what is right for your business. Are you willing to sacrifice your organization's reputation and possibly sabotage your price structure in future business merely to gain one more customer? More often than not, it is that one more customer that costs your more than you gain, in wasted time and lost profits. Why should you go out of your way to serve someone that is not paying a premium for what you offer? If you want to help people..........DO FOR FREE, VOLUNTEER. Engage in charity services which can raise the profile of your operation.

"If it doesn't make dollars, it doesn't make sense!"