Too Many Clients???

This sounds quite strange particularly considering today's economy. If I told you that you had too many clients you might look at me as if I had two heads. But I would contend that many "successful" trainers have way too many clients........... Before you switch over to the the latest insane YouTube video, let me explain.Whenever I meet a trainer that wants to prove how successful they are, I pose this question (Actually this information is usually volunteered to me, and of course inside I laugh): "How many clients do you have?" I often received some inflated number in an attempt to impress me, and almost 90% of the time I know the person is lying. I hear crazy numbers like 15-20 clients, sometimes more. Unfortunately, most trainers take pride in how much they work, instead of how profitable their businesses are. (15-20 clients training 2-3 times per week for an hour, is just way too much work for me. In fact, training clients for an hour is just too much work.) Whenever I hear these large numbers of clientele I immediately know one of three things, either this person if already a member of the Fitness Mastermind Group and have learned to leverage their time to earn greater profits, they have figured out the way to maximize profit through trial and error, or they are charging crumbs for their services. Which category do you fall into? If you charge bargain basement prices for your training, then you will never be without a client. But I guarantee you that you will be the next trainer to burn out, because you will not be making the money you need to build a comfortable future. Most don't make the money they desire because they lack the confidence to charge what they are worth.

Building a business is about improving your offerings and developing a brand. How is it that some trainers can only charge $25 for a 30 minute session, and I can charge $75 for the same 30 minutes with a waiting list of clientele? Or that those that claimed to be unable to afford my rates have placed deposits with me for training sessions to be paid for with their tax refunds (But we will get into the "Stimulus Training Package" later)? Creating a successful business is about quality of of life, not quantity of clients. Want to start making more money right now? Make your training services the best, not a bargain............. And if you are smart enough to be too impatient to discover how to effectively build higher rates for your business, join the Fitness Mastermind Group right now!

"If it doesn't make dollars, it doesn't make sense!"